Wit And Humor Ads
Kind of like cartoons. Humor may or may not display intelligence.
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Humor can be defined as the quality of being amusing. Let s begin lowbrow with a little toilet humor so to speak. According to a 1993 journal of marketing study that examined multinational effects of humor on advertising a study that still stands true the major conclusion was that humor is more likely to enhance recall evaluation and purchase intention when the humorous message coincides with ad objectives.Humor in advertising tends to improve brand recognition but does not improve product recall message credibility or buying intentions. Comments are turned off autoplay when autoplay is enabled a suggested video will automatically play next. Characteristics of wit and humor.
This commercial is very memorable because of its humor and catchy song. In other words with wit it s not just funny there s some meaning behind the humor and it s expressed in a clever way. Spoof is a fantastic approach that many of the funniest commercials around use.
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